The Importance of Web Design for Churches
People will make a decision about your brand or company within 3 seconds of being on your website. And if they don't like what they see, they will scoot right on over to the next website. So, needless to say, web design is an important part of developing a website. You need a site that isn't turning people away before they even read what you are all about!
The infographic below is specifically geared toward church websites. However, most of the information is beneficial for any business thinking about their website. So scan through and meet me at the bottom to dive in a little deeper.
75% of your new visitors on Sunday will visit your website before they enter your doors*
4 years ago, 17 million non-church goers were visiting church websites*
94% of people recently surveyed cited design-related issues as a reason they distrusted a website*
These statistics tell us two things. First, that your visitors are making their first impression judgements on your website rather than in your building. Second, simply the design of the site can cause someone to distrust you, without even reading what you have to say. With any product or service you need people to trust you. But trust, specifically for churches, is essential. A person's faith is deeply personal and they will never leave the comfort of their home to join your community if they don't trust you to start out.
52% of visitors to your site on a Sunday morning are first time visitors.
This statistic largely points out that right after their 3 second judgement of your site, your visitors will be looking for your time and location on Sunday mornings. While your website might serve a variety of functions, providing information for new visitors needs to be a top priority when it comes to designing your site.
Important Things to remember
Attention Spans are Short
People on the internet have very short attention spans these days. If someone stops by your website and cannot easily find the information they are looking for, they will not patiently navigation around your entire site to find it. They will go back and find a new site. Your site needs to be designed with the most important information easy to find and the navigation needs to be intuitive and clearly laid out.
Mobility is Up and People are Finding You on Their Phones
In November of 2014, more than half of Google’s web traffic came from mobile devices. This means that people are accessing your website through their phone, as often, if not more often, than through their desktop. You need a design that will function perfectly from desktop to tablet to phone.
First Impressions Are Made Quickly
First impressions are important in many areas of life, but on the internet this is amplified. Within seconds, your visitor has made a judgement about your site and whether or not they feel welcomed there. If your website looks outdated and neglected, people will likely question whether or not your church is outdated and out of touch with the culture around them. You need a design that will invite them into your community and make them feel like they belong and want to be there.
Trust Needs to Be Established
Trust is an important thing when looking for a church. Your website needs to lay out your leadership, vision and beliefs clearly so people will know who they are learning from and what type of community they are joining.
People are interacting with you through your website (or lack of website) whether you like it or not! You only have a short amount of time to make a good first impression and to make your visitors feel welcomed and invited. Investing in a good design for your site is essential to increasing your efforts on the web.
Need help with your website? We would love to sit down with you and go through the options we provide with churches, non-profits, and small businesses. Hop over to our contact page to start talking today!