When I was taking marketing classes in college, having brand loyal customers was the ideal. These were the customers that purchased your brand automatically without thinking about all the other options.
I've never worked on an Annual Report that didn't take way longer than expected and cause me to pull my hair out. But this year, the MOREnet Annual Report was fun and filled with illustrations, so that definitely helped keep me motivated along the way. Check out the mock ups below!
This year at MOREnet, we decided to send out a calendar to our members instead of a holiday card that just gets tossed in the trash. Each month has a different technology tip and we added in several pages that served more as marketing opportunities throughout the calendar. Take a look at the mockups below!
I was recently asked to paint a mural at the MOREnet Immersive Learning Lab (The MILL), which is a Makerspace training space in my town. The idea behind the MILL is to provide teachers and other administrators a place to come experience and learn about new and exciting technology.
After you have your logo created and your style guide set up, it is time to set up some templates so you can cruise through your designs like a pro. Below are some benefits to having templates, and then we will dive into how to create some templates and libraries in Adobe Illustrator.
Next up in our Branding in the Details series is the Style Guide. This is essentially the recipe card for any material that you will create for your brand. It contains all the pieces and guidelines to keep you on the right track to a cohesive brand.
People will make a decision about your brand or company within 3 seconds of being on your website. And if they don't like what they see, they will scoot right on over to the next website. So, needless to say, web design is an important part of developing a website. You need a site that isn't turning people away before they even read what you are all about!
The infographic below is specifically geared toward church websites. However, most of the information is beneficial for any business thinking about their website. So scan through and meet me at the bottom to dive in a little deeper.
I frequently pretend to be, or at least daydream about being, a detective. I love watching crime solving shows and trying to guess who the culprit was before it is revealed. I’m currently reading about 5 different series of mystery novels. And I make up random mysteries to solve around my house. Believe me, my husband can’t get away with too much without me knowing.
PrimGoods is a line of products produced by the women of Primrose Hill Teen Challenge. You can read all about them here. I got the opportunity to work with them through my current job at the Missouri Golf Post and have had a great time developing materials for them.
GOPO is a company located in Columbia, Missouri that is full of personality and spunk. They are on a mission to create some of the most unique and flavorful popcorn you could get your hands on. When they approached me to help with their branding, I was thrilled.
I worked with a small team at Karis Church to update their logo and branding to create a simplified logo that will hopefully last them for years to come. Along with the logo, we created branding guidelines to follow for any materials created for Karis Church.