After you have your logo created and your style guide set up, it is time to set up some templates so you can cruise through your designs like a pro. Below are some benefits to having templates, and then we will dive into how to create some templates and libraries in Adobe Illustrator.Read More
I frequently pretend to be, or at least daydream about being, a detective. I love watching crime solving shows and trying to guess who the culprit was before it is revealed. I’m currently reading about 5 different series of mystery novels. And I make up random mysteries to solve around my house. Believe me, my husband can’t get away with too much without me knowing.
But what is it about this field that I love? I love that what makes a good detective is someone who notices the small details that are often overlooked. (Case and point) How many mysteries have been solved because someone's body language didn't match their words, or a seemingly normal object was out of place or left behind? I love searching for those details throughout the story and that is why I keep coming back for more!Read More
PrimGoods is a line of products produced by the women of Primrose Hill Teen Challenge. You can read all about them here. I got the opportunity to work with them through my current job at the Missouri Golf Post and have had a great time developing materials for them.
Their logo was already created, so developing a color palette was easy. Look at all those beautiful colors to choose from! It also made the decision for background colors fairly easy. If your logo has multiple colors in it, ranging from dark to light, a colored background is pretty difficult to work with. So from the very start I wanted to keep the background either white or a very light color.Read More
GOPO is a company located in Columbia, Missouri that is full of personality and spunk. They are on a mission to create some of the most unique and flavorful popcorn you could get your hands on. When they approached me to help with their branding, I was thrilled. We started with the logo and as you can see from the options below, that actually decided to combine two of the options below to come up with their preferred logo.Read More
I worked with a small team at Karis Church to update their logo and branding to create a simplified logo that will hopefully last them for years to come. Along with the logo, we created branding guidelines to follow for any materials created for Karis Church. I am currently still in charge of graphics at Karis and below you can find a variety of materials that have been created so far.Read More