Next up in our Branding in the Details series is the Style Guide. This is essentially the recipe card for any material that you will create for your brand. It contains all the pieces and guidelines to keep you on the right track to a cohesive brand.
Now, I'm not exactly known for my recipe following skills. I frequently leave out ingredients on accident, and sometimes I'll tell my husband that I am making something and he quickly checks to make sure I am following a recipe. I don't have a gift for making things up in the kitchen, and I desperately need a recipe if we want something to be edible. Read More
People will make a decision about your brand or company within 3 seconds of being on your website. And if they don't like what they see, they will scoot right on over to the next website. So, needless to say, web design is an important part of developing a website. You need a site that isn't turning people away before they even read what you are all about!
The infographic below is specifically geared toward church websites. However, most of the information is beneficial for any business thinking about their website. So scan through and meet me at the bottom to dive in a little deeper. Read More
I frequently pretend to be, or at least daydream about being, a detective. I love watching crime solving shows and trying to guess who the culprit was before it is revealed. I’m currently reading about 5 different series of mystery novels. And I make up random mysteries to solve around my house. Believe me, my husband can’t get away with too much without me knowing.
But what is it about this field that I love? I love that what makes a good detective is someone who notices the small details that are often overlooked. (Case and point) How many mysteries have been solved because someone's body language didn't match their words, or a seemingly normal object was out of place or left behind? I love searching for those details throughout the story and that is why I keep coming back for more! Read More
In this day and age, sending Christmas cards seems like a thing of the past. While I still LOVE receiving them (and making them) and hanging them on our fridge, each year we receive fewer and fewer. Why? Because of social media. I see pictures of my friends and their families once, twice, three times a week. So people don't feel the need to spend money and send out paper Christmas cards at the end of each year. And while I am still holding out for the trend to shift back to the way is was, I had an interesting thought. Why not provide a social media Christmas card option? Something that is a little more fun and festive than simple posting Merry Christmas with a picture below. Read More
Wondering whether or not your should send a thank you note? Here are a couple reasons why you should AND as a special bonus I will even give you a tip on how to enjoy writing them. Read More